Case Studies
Partner Spotlight: Julie Fodera of Heatherbrae1854
A Heritage Home With a Future-Focused Vision
When Julie Fodera took on the restoration of Heatherbrae, a grand Victorian home built in 1854, she set out to honour its history while bringing in modern touches that felt thoughtful, functional, and beautiful.
“I try to give real estate to all my affiliates,” Julie says. “And Thermosoft consistently performs.”
In 2022, while preparing to move into the home, she began looking for an alternative to hydronic heating. Her search led her to Thermosoft Australia.
“I found Thermosoft through a Google search. I was looking for a better heating option before we bought the house.”
From First Enquiry to Partnership
Julie was already building an affiliate program to support Australian-connected products she used and loved. After reaching out to Thermosoft, she connected with Leon and the partnership took shape quickly.
“I created an affiliate program within my business to support high-quality, Australian-connected products that I personally use and love. After reaching out to Leon, he was open to the idea and built a backend model to support it.”
They’ve been working together since October 2023.
An Experience That Changed Her Mind
Partnering with Thermosoft wasn’t an instant decision, but that changed once Julie got hands-on with the product during winter renovations.
“It wasn’t initially a no-brainer, but once I experienced the product, wheeling it around during winter renos, I could see its robustness, style, and effectiveness.”
She also found the team easy to work with from the start.
“It’s been seamless and collaborative from the beginning.”
A Natural Fit for Her Brand and Audience
Julie’s brand champions design, sustainability, and integrity. She looks for products that reflect that same care, and Thermosoft’s range of radiators deliver.
“Thermosoft ticks every box for us. They’re an Australian business, offer premium quality products, and deliver exceptional service. Our audience expects beauty, function, and ethics and Thermosoft delivers on all fronts.”
Service That Stands Out
Working with Thermosoft has been straightforward which is something Julie values highly.
“Easy and customer-focused.”
When asked what stands out most, she doesn’t hesitate.
“They excel in all aspects. Everyone I’ve dealt with has gone above and beyond to ensure we’re happy.”
Business Benefits That Go Beyond Sales
Since the partnership began, Julie has seen strong engagement and trust from her audience.
“Client trust and business growth. I trust Thermosoft and that trust carries over to my audience, which has led to consistent sales and positive feedback.”
Thermosoft has become a steady performer in her affiliate model.
“We’re happy with the return on investment. Thermosoft is a reliable, bread-and-butter affiliate, consistently delivering results.”
Even off-season promotions have made an impact.
“We’ve seen strong engagement even with off-season promotions, especially when messaging focuses on preparing for winter.”
Advice for Future Partners
Julie believes Thermosoft is a great fit for professionals in the home and design space.
“Interior designers, architects, product specifiers, and influencers in the home, design, and sustainability spaces would be ideal partners.”
Her advice to new affiliates?
“Trust the process.”
